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What is PPC Management?
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PPC management involves overseeing and optimizing Pay-Per-Click advertising campaigns.
Key tasks include keyword research, campaign setup, ad creation, bid and budget management, monitoring and analysis, A/B testing, landing page optimization, ad extensions management, and competitor analysis. The goal is to efficiently use advertising budgets, maximize ad performance, and achieve marketing objectives. This process is typically handled by digital marketing agencies or in-house teams with expertise in online advertising.